When recyclable isn’t sustainable
A package marked as recyclable often feels like a responsible choice. Symbols reassure consumers, policies are ticked off, and sustainability…
All articles by Oumar Fofana
Oumar Fofana
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Packaging: the backbone of global trade
Cargo ships cross oceans, lorries roll across borders and aircraft move goods overnight between continents. None of this works without…
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The real cost of over-packaging
Products arrive wrapped in layers of cardboard, plastic and filler that far exceed what is needed to protect them. Over-packaging…
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Why lead times shape packaging success
Orders stall, launches slip and stock sits idle when packaging arrives late. Lead times quietly determine whether packaging supports business…
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The hidden cost of packaging ink
Ink is often treated as a minor line item in packaging budgets, barely noticed next to board grades, plastics or…
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Why packaging fails in transit
Boxes split open on motorway slip roads. Pallets arrive leaning at worrying angles. Products that left a warehouse pristine turn…
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Packaging as competitive advantage
Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets.…
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Where packaging drives value
Packaging is no longer just a protective layer around a product; it has become a strategic driver of business value.…
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Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging…
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The new economics of packaging
Packaging used to sit quietly in the background of business strategy. It was a cost to be managed, a technical…