The Value of Brand
Packaging is always going to have a huge impact on brand awareness and expansion. Neville Isdell, The Coca-Cola Company, outlines his manifesto for growth and shows that, even for the...
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![The Value of Brand]()
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![An Evolution in Unit Identification]()
An Evolution in Unit Identification
PCI looks at the past, present and very bright future for the migration from bar codes to RFID/EPC in the supply chain.
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![Packages for Delivery]()
Packages for Delivery
Balaji B.Capaloor, Frost and Sullivan, looks at the impact of drug delivery on pharmaceutical packaging markets.
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![Nestle’s Brand Identity: Packaging a Punch]()
Nestle’s Brand Identity: Packaging a Punch
Brand identity and packaging are intrinsically linked, but even iconic designs sometimes need updating to match the needs of the market. PCI talks to Philippe Roulet, head of packaging for...
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![Chipless RFID: the End Game]()
Chipless RFID: the End Game
Chipless RFID tags offer the tantalising prospect of being printed directly on products and packaging for just 0.1¢, and could one day replace 10 trillion barcodes a year. Raghu Das,...
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![What Next for Cartons and Flexible Packaging?]()
What Next for Cartons and Flexible Packaging?
In a recent report for ProCarton members, Franz Rappold and Richard Dalgleish explored the interface between cartons and flexible packaging. PCI presents a summary of their findings.
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![M&S Takes a Flexible Approach]()
M&S Takes a Flexible Approach
PCI looks at Marks & Spencer's espousal of flexible packaging and its participation in a UK-wide trial in the use of recycled PET for food and beverage packaging.
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![Counterfeiting: A Global Problem]()
Counterfeiting: A Global Problem
As counterfeit drugs continue to permeate markets on both sides of the Atlantic, pharmaceutical packaging and distribution systems are being developed to get to grips with the issue. PCI looks...
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![Cosmetics and the Chinese Gold Rush]()
Cosmetics and the Chinese Gold Rush
In China, brand awareness in the cosmetics sectors is causing western companies to scramble for a slice of this valuable market. Ursula Horne, Euromonitor, reports.
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![Siemens Look at RFID in the Pharmaceutical]()
Siemens Look at RFID in the Pharmaceutical
There are few technologies that currently appeal more to the imagination than the use of Radio Frequency Identification (RFID). The ability of tiny, intelligent chips to identify, characterise, track and...
