About Inside Packaging Magazine

Inside Packaging is the essential reading material for decision-makers in the packaging industry, bringing you the latest news and analysis in a visually stunning, interactive format. Produced by a team of experienced editors and contributors, this bi-monthly magazine brings together insights into key consumer and market trends and the latest developments in packaging, printing and labelling technologies and materials, making Inside Packaging the most exciting way to unwrap your industry updates.

Whether you are on a desktop, tablet or smartphone, you can read the magazine for free online.

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Catalyst for tech

In this issue, we look forward to the next year, and further, as we learn what key trends to expect in the packaging sector. Also, we learn about the rise of NFC technology in packaging, look inside Scotland's new Deposit Return Scheme, and much more.

An unprecedented year

In this special edition, we round up the key packaging stories from 2020, from recycling to sustainability as well as the impact of the coronavirus pandemic.

Making a case for metal cans

We look at the growing demand for metal cans and the broken promises of plastic substitutes. We also consider why a shared responsibility is vital in the drive towards a sustainable, circular economy; as well as much more.

Recycled States of America

We look at some of the latest regulations surrounding the packaging sector, gauging the response to the proposed US Plastic Waste Reduction and Recycling Act. We also hear from responses from those in the recycling sector to the new EU plastic waste charge, and much more.

Packaging for the visually impaired

We look at packaging for the visually impaired, and why brands should stop using accessibility as a marketing tool. We also ask if ocean plastic could bolster European R-PET markets, and hear from Tetra Pak about the company’s new fully-renewable carton package.

Whether you want to increase brand awareness, deliver a complex message or launch a new product, our online magazine provides a creative medium to communicate effectively with your audience.

Reach your audience – delivered directly to over 55,700 industry professionals inboxes and be seen by our online community of 90,000 visitors every month.
Rich digital content – enables you to provide innovative content and features to engage your reader more with your brand.

Editorial focused advertorial content – giving you the opportunity to communicate a more detailed message.

Direct response – embedded links in adverts enable you to measure responses and generate new leads through a high profile advertising medium.

We offer one of the most varied and competitive price plans available today. Select from an array of creative and flexible solutions across a range of media to meet your specific needs.

Full Page Advertisements

A full page advertisement that fills the screen of all readers of the online magazine is a fantastic way to improve customer loyalty and build a stronger brand with strong visual images, text and embedded links.

Furthermore, you can enhance this advertisement with both animation and video, to further excite and engage our readership.

Advertorial Content

Our online magazines also offer the unique opportunity for you to utilise the most effective mechanism for delivering dynamic, creative and in-depth content. Our advertorial content opportunities offer you to chance to work directly with our editorial team to create the perfect combination of company or product overview and brand promotion delivered to our users in the power-technology.com house style they know and trust.


“Our company supply special label products, and Inside Packaging gave us the opportunity to show how this product can be used and have a better connection with potential customers.
The responses have been great and it is nice to receive all the detailed information about the feedback of the ads”. Yupo