Supermarket chain Aldi UK has taken a significant step towards enhancing its sustainability efforts by incorporating recycled plastic into its own-label crisp packaging.
The initiative, claimed to be a first for UK supermarkets, will see Aldi using a minimum of 35% recycled content in the packaging of its Specially Selected Hand Cooked range.
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The range featuring the new packaging is already available at stores nationwide.
Aldi’s own-label popcorn and lentil crisps are expected to adopt similar packaging by the end of this year.
The introduction of new packaging is part of the retailer’s broader commitment to environmental responsibility aiming to integrate 50% recycled content into all its plastic packaging by 2025.
The switch to recycled materials is anticipated to reduce the usage of virgin plastic by approximately 78 tonnes (t) annually.
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By GlobalDataAldi plastics and packaging director Luke Emery said: “At Aldi, we are continuously making changes when it comes to reducing plastic waste, and we know how important this is to our customers too.
“Increasing the recycled content in our crisp packaging is just one way we are helping our customers to reduce their environmental impact, with all these little changes adding up to make an even bigger difference.”
Last month, the supermarket introduced 100% recycled polyethylene terephthalate (rPET) for certain own-brand washing-up liquid bottles.
It also introduced rPET for its own-brand soft drinks and bottled water range in England and Wales in April this year.
Additionally, Aldi UK launched its Greyson’s London Dry Gin in paper packaging in May, reportedly becoming the first supermarket to offer spirits in such sustainable packaging.
