Apple has taken steps to address violations related to the labelling of its AirTag tracking devices.

The move comes after the US Consumer Product Safety Commission (CPSC) issued a notice of violation to Apple, citing noncompliance with Reese’s Law, which mandates specific warning labels for products containing button cell or coin batteries.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

While Apple’s AirTag met the performance requirements to secure its lithium coin cell battery, units imported after 19 March 2024 reportedly lacked the necessary on-product and on-box warnings.

These warnings are seen as crucial to informing consumers about the severe risks of battery ingestion, especially for children.

To rectify the issue, Apple has now included a warning symbol inside the battery compartment and updated its packaging with the required warning statements and symbols.

Furthermore, the company has revised the instructions within the Find My app to include a warning about the hazards of button and coin cell batteries when users are prompted to change the AirTag battery.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

CPSC has reminded all stakeholders in the manufacturing and distribution chain of the importance of compliance with Reese’s Law.

It noted that enforcement action may be taken against those who fail to meet the regulations.

Under Section 15(b) of the Consumer Product Safety Act, it is mandatory for relevant parties to report immediately to CPSC upon learning that a product does not comply with safety standards.

Packaging Gateway Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Packaging Gateway Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving packaging industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now