Berry Global has collaborated with InfinyCup to offer its SuperCup reusable plastic drinking cups for this year’s Rugby World Cup (RWC) in France.
Under the deal, the company is delivering the cups at the stadiums in Bordeaux and Lille within the country.
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For this event, InfinyCup has partnered with Berry and in-mould manufacturer Stratus, to provide personalised editions of the SuperCup.
The cups feature the official logo of the RWC tournament.
The SuperCup boasts a beer-inspired design and weighs at least 30% less than conventional reusable plastic beer cups found in the market.
The SuperCup is made from recyclable polypropylene (PP).
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By GlobalDataAll SuperCup reusable drinking cups are dishwasher safe and retain their quality and texture even after multiple uses.
The cups come with an inner stacking rim, which enables neat stacking.
InfinyCup official Bruno Marconnet said: “The SuperCup drinking cups are designed for practical use during the event, but now they have also become a collector’s item for the attending rugby fans. Many of them take the cups home as souvenirs.
“Others take advantage of the option to return them to the stadium and cash in their deposit, in which case the cups will be washed and ready for the next game.”
