US-based Crispin Cider has introduced its wine-inspired ciders in a new variety pack of 12oz slim cans.
The variety pack includes ciders suitable for wine glasses.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The three flavours include two existing one, namely Crispin Rosé and Crispin Brut, as well as a new flavour called Crispin Pearsecco. They are available across the nation.
Crispin Cider, Mexican imports and flavoured malt beverages director Danielle Rappoport said: “The release of Crispin Rosé was our first venture into wine-inspired ciders at the forefront of the rosé trend last year.
“Both prosecco and pear-inspired beverages have seen strong growth in recent years. With the new Pearsecco flavour, we are continuing to appeal to cider and wine drinkers alike with yet another rendition of our fresh and modern take on cider.”
Crispin Rosé is made using rose petals and hibiscus to offer a smooth, floral taste and clean finish while Crispin Brut is a crisp and refreshing cider offering an extra-dry and tart flavour similar to brut champagne.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataCrispin Pearsecco is manufactured using pear-based cider to offer a bubbly prosecco taste. The company will offer the drinks in standalone slim-can six-packs this year.
The variety pack features six cans of Crispin Rosé, three Crispin Brut, and three Pearsecco. It is currently available at grocery and liquor stores across the US for $16.99.
The cider maker is supporting the new variety pack launch with a 360° marketing campaign.
