Several mother and childcare brands have partnered with rePurpose Global to address the pressing issue of global plastic pollution.
These brands include MegaFood, Dyper, Earth Mama Organics, Natalist, Healthybaby, Needed, and Ovum.
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By joining rePurpose, these brands have taken significant steps to calculate their plastic footprint and help finance the recovery of plastic waste, preventing it from entering natural environments.
So far, the participating brands’ collaborative efforts have resulted in the recovery of more than 690,000kg of plastic waste across six regions in three countries.
By supporting rePurpose Global projects such as Laut Yang Tenang and Saaf Samudra, the brands are preventing plastic leakage into nature and enhancing waste management infrastructure.
This sustainable practice further helps boost the recycling market and supports the livelihoods of more than 1,200 waste workers.
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By GlobalDataEarth Mama Organics founder and CEO Melinda Olson said: “Beyond using recyclable packaging, it’s in Earth Mama’s DNA to take the next logical step by partnering with rePurpose Global to help remove low-value nature-bound plastic from the environment.”
Citing a study conducted by the American Chemical Society in 2021, rePurpose Global said that infants ingest 15 times more microplastics than adults.
This is attributed to their close contact with plastic products such as bottles, chew toys, and sippy cups during their formative years.
rePurpose Global CEO Svanika Balasubramanian said: “We are grateful to be working with mum and baby brands with promising alternatives for plastic products. This not only protects the health of their customers but also combats plastic pollution as we urgently work to create a world with zero plastic pollution.”
RePurpose Global, established in 2016, is a plastic action platform that unites various stakeholders to fight the plastic waste crisis.
With more than 500 companies engaged, it is driving change in the circular economy and reducing plastic footprints globally.
The platform has collaborated with bottled water company Chlorophyll Water to recover ocean plastic.
