Nestlé has released its Pure Life water brand in a new 700ml bottle made from 100% food-grade recycled plastic, known as rPET.
By offering its product in the new bottles, the company intends to promote and inspire consumers to recycle products.
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The newly packaged bottles will be available at retail stores across North America from this month.
Nestlé Waters North America executive vice-president and chief marketing officer Antonio Sciuto said: “Nestlé Waters North America is the original bottled water company in the US, and environmental sustainability is an integral part of our company’s purpose and heritage.
“This new bottle made from 100% recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”
The bottle will feature a new design with a branding that was launched last year under the banner of ‘Pure Life Begins Now’.
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By GlobalDataThe Pure Life 700ml water bottle will also be featured in a short video, which highlights the use of recycled materials.
Since 2005, the company is reported to have reduced the amount of PET plastic in its Pure Life half-litre bottles by 40%.
Last year, the company also started adding How2Recycle information on the labels on some its major bottled water brands in the US.
