PathWater has launched its sparkling, alkaline and still water lines in reusable, recyclable and refillable aluminium bottles.
The new products have added electrolytes with updated pH balance alongside rebranding its packaging.
The brushed-aluminium refillable bottles are sleek and functional in design. To encourage reuse, the bottles have been designed with minimum branding.
This step is taken to fill the requirement gap in both the sustainability and beverage markets.
By 2025, the global bottled water market is anticipated to reach $307.6bn. Alkaline and sparkling water are expected to contribute largely to the growth.
PathWater CEO and co-founder Shadi Bakour said: “Our newly enhanced, reusable bottled water and design is disrupting an industry that needs to change in a major way.
“We continue to prove that we can be both functional and sustainable, and we’re proud to showcase the next generation of bottled water, further solidifying ourselves as the leader in the eco-friendly water space.”
The brand’s mission focuses on the elimination of the single-use plastic water bottle problem.
The new bottles will be launched for purchase on the company’s official website. They will be available on Amazon next month and at retailers later in the year.
PathWater CMO and co-founder Ali Orabi said: “PathWater is the bottled water company that is not in the business to sell water. We are trying to solve the single-use plastic bottle crisis, and the only way to solve it is to reuse as much as possible.
“Other major brands and start-ups have followed the path that we started in 2015. We are also encouraging people to shift their habits from constant single-use consumers to refillers and reusers.”