Plastic container manufacturing firm Ring Container Technologies has designed a new 100% recyclable and BPA-free packaging for Ventura Foods’ Marie’s Refrigerated Salad Dressing.
The decision to change product packaging, which involves a glass-to-plastic conversion, was taken in view of consumer insights, safety and packaging optimisation.
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The lightweight feature of the packaging makes it easier to stack, and more efficient to transport.
Ring Container Technologies Food Service sales senior director Tom Kerstetter said: “It was a collaborative design and development process throughout, which involved engaging teams from various departments at both Ring and Ventura Foods.
“Once the final designs were selected, both our local and product development teams worked closely to ensure a seamless qualification and transition to PET.”
The packaging shift comes after years of discussions held by Ventura Foods.
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By GlobalDataThe company held several engineering sessions, ideation and real-time design consultations as part of the build-up to find the right solution.
During these sessions and consultations, Ring produced 3D models of the new Marie’s bottle.
Ventura Foods marketing director RevayRipp said: “Marie’s consumers are passionate about this brand and demand quality ingredients and premium packaging.
“Backed by market research and supported by Ring’s high-touch partnership that kept our strategic business goals top of mind, together we created a product that we are proud to share with our customers.”
Ring noted that the packaging design is consistent with its strategy to develop sustainable solutions for the consumer packaging industry.
