Sonoco has announced plans to invest $20m in a new centre to support battery manufacturer Duracell’s packaging operations in North America.

The proposed investment will see the installation and operation of advanced equipment at the centre, which will produce packaging materials and retail displays.

Sonoco president and CEO Jack Sanders said: “This unprecedented go-to-market packaging solution for Duracell is unlike any effort provided in our industry.

“Because Sonoco is a solutions company which offers multiple packaging products and services, we are able to meet all of Duracell’s unique packaging and retail merchandising needs.”

Full production at the facility is expected to begin in late 2018.

"This unprecedented go-to-market packaging solution for Duracell is unlike any effort provided in our industry."

Annual sales of packaging and services over the five-year contract period are expected to be more than $50m, Sonoco said in a statement.

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The company’s display and packaging unit will be located in Duracell’s new leased facility in the Atlanta area.

Sonoco provides protective packaging, displays and supply chain services.

With 20,000 employees, the company has more than 300 operations in 35 countries, and generates close to $5bn in net sales annually.