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Daily Newsletter

02 October 2023

Daily Newsletter

02 October 2023

Understanding the role and impact of the metaverse in the packaging sector

Many of the vital metaverse technologies are already being used or piloted by packaging companies, who have brought together AI, AR, VR, cloud, the IoT, and other technologies to monitor and maintain key assets remotely. The sector could also use immersive metaverse solutions to optimize packaging design and quality control—testing prototypes in a virtual world before bringing them to market. Another disruptive benefit will involve using underlying blockchain and digital twin technologies to assist in creating more transparent and traceable supply chains.

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