FDA eases rules on “no artificial colours” food labels
The FDA has updated its stance on “no artificial colours” claims, giving manufacturers more flexibility when products exclude petroleum-based synthetic dyes.
19 February 2026
19 February 2026
The FDA has updated its stance on “no artificial colours” claims, giving manufacturers more flexibility when products exclude petroleum-based synthetic dyes.
The tie-up has resulted in a snack bar wrapper containing over 30% recycled content, produced using PureCycle’s PureFive resin.
As per findings, 91% of participants are aware that everyday supermarket products may use recycled plastic in their packaging.
Quarterly net sales totalled $1.8bn, representing a 29.7% rise, with acquisition activity as the main driver.
For many businesses, packaging compliance only comes into focus when it causes disruption—through delays, audits, redesigns, or unexpected environmental costs.
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