Finland’s fibre-based materials manufacturer Ahlstrom has announced the launch of a new flow pack packaging solution for French office stationery brand Maped’s eraser products.

The solution has been developed and introduced in partnership with flexible packaging solutions provider adapa.

Ahlstrom provided its Cristal base papers range, which is claimed to be an optimum solution for transparent packaging.

Ahlstrom's product manager Guillaume Lavoue said: “By offering a transparent paper alternative, we are empowering companies and consumers to find fibre-based alternatives for traditional plastic or film substrates without sacrificing functionality or aesthetics.”

Produced using biodegradable natural cellulose fibres, Cristal offers similar functionality and durability as that of conventional plastic packaging while serving as a more eco-friendly alternative.

adapa's head for France Fresh Food Sales Unit ranck Caresmel said: “At adapa, we rethink packaging in close cooperation with our customers in order to implement more sustainable alternatives.

“In the case of Maped we were able to fulfil their requirement for a transparent paper-based packaging, while at the same time moving from a classic blister pack to a flow pack. As a result, we found a fibre-based solution with Ahlstrom’s Cristal printed and laminated against a thin BOPP layer locally in France - which at the same time allowed us to reduce the amount of material used.” 

Based in France, adapa specialises in providing sustainable packaging solutions and extensive services to different industries, including the food, tobacco, hygiene, and pharmaceutical sectors.

Maped product manager Chloé Romanet said: “The entire process, from paper production to conversion, is 100% made in France.

“When working with regional suppliers who offer sustainable practices, our overall product footprint is reduced through this collaborative value chain.”