Amcor has been chosen to supply bottles and flexible tubes for Fragrances of Ireland's latest extension of its Inis the Energy of the Sea collection into haircare.

The Inis range is known for incorporating ingredients sourced from the North Atlantic, such as seaweed extracts and sea minerals, in its body care products.

The new hair care line includes shampoo, conditioner, and a spray.

Crilly & Wardell Design Consultants were tasked with designing the look for the hair care line that would align with the established Inis brand identity while Amcor manufactured the packaging.

Fragrances of Ireland's new product development and marketing coordinator Raquel Gil said: “Amcor has been the perfect partner for this important project.

“Their manufacturing and decoration expertise, together with the ability to manage the production of all three packs, mean we have the same high quality of construction across the range while ensuring that all our launch deadlines were met.”

The packaging set features a 150ml bottle with a pump, a 300ml bottle, and a 250ml flexible tube.

Amcor's role included ensuring the blue shade used across all Fragrances of Ireland products was consistently applied to various materials such as HDPE for bottles and sprays, an HDPE/LLDPE blend for tubes, and PP for closures.

The packaging also features silver foil decoration on the Inis logo.

Both bottles are described as “lightweight and durable”.

Amcor International rigid packaging solutions regional sales director Joe Horton said: “This project ideally demonstrates our versatility, with the knowledge and ability to handle different materials to achieve a distinctive and consistent family range of packaging.”

In a separate recent development, Amcor partnered with Alter Eco to provide new packaging for the company’s 200g chocolate bars.