Amcor is providing French hair care brand Luxéol with a customised Prima jar designed for the company’s curl mask product.

The new packaging includes a specially developed lid in Luxéol’s signature pink colour, with the brand name embossed on top.

The translucent outer jar is intended to enhance shelf presence.

Both the lid and the inner jar are manufactured from post-consumer recycled polypropylene using Amcor’s CleanStream technology.

This ensures that the recycled material meets the requirements for applications where the contents are sensitive to contact with packaging materials such as personal care products.

Hamza El Mastassy of Luxéol said: “Packaging is an important part of our promise to focus on responsible innovation and sourcing in our development of high-performance beauty products.

“Aesthetics are a core part of our brand offering, and by partnering with Amcor, we have achieved a beautiful new pack that has over 50% PCR [post-consumer recycled] content and can also be recycled.”

Production of the jars is taking place at Amcor’s facility in Belignat, France, supporting Luxéol’s efforts to manage its carbon footprint through local sourcing.

Amcor Rigids Packaging Solutions International regional sales director Marine Sueur commented: “At Amcor, we understand the need to develop more sustainable packs for the beauty sector while retaining the premium style and looks that many consumers expect.

“For Luxéol, our ability to customise a standard offering has delivered a solution that supports the company’s premium positioning, strong branding and sustainability commitments.”

Last month, Amcor introduced an updated 1kg UniPak pot for dairy items that uses less material than earlier versions while maintaining necessary performance standards.