Daily Newsletter

26 April 2024

Daily Newsletter

26 April 2024

Amcor unveils 100% recycled PET bottle for soft drinks

The stock bottle empowers beverage brands to meet growing sustainability demands and regulations while accelerating their time to market.

Luke Martin April 25 2024

Amcor, a world leader in packaging solutions, has announced the launch of a one-litre polyethylene terephthalate (PET) carbonated soft drink (CSD) bottle made entirely from post-consumer recycled (PCR) material.

The company said this innovative stock bottle empowers beverage brands to meet growing sustainability demands and regulations while accelerating their time to market. It also claims the product is the first-of-its-kind stock option.

The new bottle represents a significant advancement in Amcor Rigid Packaging’s (ARP) commitment to responsible packaging. 

“By offering a wide selection of readily available options, ARP enables brands at every stage of growth to have the opportunity to select packaging that’s truly responsible,” said Krishna Valluripalli, ARP Marketing Director for Beverage.

“Adding a one-litre CSD stock portfolio in 100% PCR ensures that brands will benefit from increased speed to market while addressing the increased consumer demand and legislative requirements for post-consumer recycled content.”

Meeting sustainability goals and consumer demands

The introduction of the 100% PCR CSD bottle directly aligns with Amcor's ambitious sustainability goals.

The company pledged in 2018 to achieve 100% recyclable, reusable, or compostable packaging by 2025, and ARP has already reached 95% of this target. 

Furthermore, Amcor solidified its industry leadership in recycled material usage by processing over 375m pounds of recycled materials in 2023.

Benefits for beverage brands

This innovative stock bottle offers beverage brands a multitude of advantages:

  • Compliance with sustainability regulations: The 100% PCR content ensures brands can meet ever-stricter regulations regarding recycled content in packaging.
  • Faster product launches: Stock bottle availability eliminates the need for lengthy custom bottle development, allowing brands to bring products to market quicker.
  • Environmental responsibility: By choosing a 100% PCR bottle, brands demonstrate their commitment to sustainability, aligning themselves with environmentally conscious consumers.

Amcor's 100% PCR CSD bottle signifies a major step forward in the beverage packaging industry's journey towards a more sustainable future.

This innovation empowers brands to meet environmental and regulatory requirements while offering them the benefits of faster product launches and a strong commitment to environmental responsibility.

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