Atlantic Packaging has created New Earth Ventures (NEV), a new investment unit focused on developing technology-forward packaging and supply chain solutions.

The division will focus on three areas: packaging intelligence, supply chain optimisation and materials.

Its scope includes businesses developing packaging-related technology, including the use of AI and machine learning in supply chain operations.

Atlantic Packaging said NEV will use the company’s workforce, standing, network and resources to find and expand founder-led businesses that develop deep tech for supply chains, use AI, machine learning and automation to improve supply chain processes, and work on materials intended to replace single-use packaging.

NEV is headed by managing partner Matt Saunders, whose background includes alternative packaging materials, supply chain optimisation and the wider US energy transition.

The company said he also has experience in early-stage investment and in leading emerging investment funds.

The launch has backing from the Minderoo Foundation and Hula Fund.

NEV has also formed industry links with Specright, a business that specialises in specification data management; Forest, an AI-powered packaging intelligence and sourcing engine; and Sway, a materials company working on seaweed-based alternatives to plastic packaging.

Atlantic Packaging president and NEV general partner Wes Carter said: "We launched New Earth Ventures because packaging is one of the most essential and overlooked opportunities in the global economy.

"Brands are under real pressure right now — costs are up, supply chains are uncertain, and the impact of packaging on the global environment is accelerating. We're backing founders solving those problems today, with better processes, smarter technology, and materials that enable a cleaner world."