McCain Foods has introduced a new brand identity and packaging in India, signalling the company’s commitment to sourcing responsibly.

The announcement was made at an event in Ahmedabad, Gujarat, where McCain's operations in India began.

The refreshed brand identity is centred around the theme ‘Rooted in Real’, which underscores McCain's focus on regenerative farming and sustainable collaborations, according to the company.

The new visual identity includes a contemporary logo that reflects the essence of the farm-to-family journey, inspired by elements such as warmth and rolling hills.

McCain Foods’ redesigned packaging aims to enhance shelf visibility and convey freshness while also appealing to local consumer preferences. This transformation seeks to change perceptions of frozen food, presenting it as fresh, natural, and of restaurant quality.

McCain Foods India managing director Mainak Dhar said: “We are proud to introduce our new visual identity that honours our heritage, embraces the future, and reaffirms the values that have always defined us - real food, real people, and real purpose.

“This transformation is deeply rooted in our pride for the farmers who grow our ingredients, the dedicated teams who bring our products to life, and the families who welcome McCain to their tables.

“Our new packaging is designed to inspire trust and excitement, and the ‘Rooted in Real’ platform is a steadfast promise - to remain true to the quality of our ingredients, the authenticity of our flavours, and the meaningful connections we foster every day.”

Additionally, the event showcased McCain's commitment to regenerative farming practices in India, which aim to preserve biodiversity, improve soil health, and support climate-resilient agriculture.