PulPac, Future Materials Sweden, and Yoik have collaborated to create a fibre-based snus can for the Helwit brand, targeting a segment of the tobacco market that has traditionally used plastic containers.

Future Materials Sweden has entered a licence agreement with PulPac, enabling the commercial production of items made using dry moulded fibre (DMF) technology.

Since establishing their partnership, PulPac and Future Materials Sweden have focused on adapting this technology to packaging for smokeless tobacco products.

With input from Yoik, the project team designed a snus can intended to match the performance and quality standards required by the sector.

In a statement, PulPac said that the can is developed to maintain its shape and function through frequent use, provide sufficient protection for its contents, and offer the surface finish expected in this category.

The design process included engineering considerations to ensure repeated opening and closing do not compromise the can’s structure.

Work on the snus can has moved into product validation.

This stage involves testing performance and assessing compatibility with Yoik’s filling lines.

Further development, including adjustments for consistency and reliability, is expected as part of preparing for larger-scale production.

Alongside validation, planning is underway for future industrialisation.

This includes refining production processes and tooling to support a move from the concept stage to scaled manufacturing once all product tests are met.

PulPac's chief commercial officer Sanna Fager said: “What’s exciting about this project is how quickly we’ve moved from identifying a promising segment together with a brand to developing a new packaging concept.

“At the same time, product development in a high-volume category requires thorough validation and the willingness to refine details along the way. That’s where this partnership really shows its strength. By combining technology, industrial expertise and brand insight, we can move from concept to scalable solution in a structured and efficient way.”

Last November, PulPac collaborated with Future Materials Sweden to expedite the shift from single-use plastics to fibre-based packaging solutions.   

The partnership combines PulPac’s DMF technology with Future Materials Sweden’s capabilities in plastic injection moulding and tool manufacturing.