Quinn, a snack company known for its filled pretzels with natural ingredients, has launched a redesigned packaging solution that aligns with its focus on ingredient transparency and sustainable food systems.
Snack and Bakery reported that the new design uses bright colours, clear messaging, and a modern visual style to help shoppers spot Quinn’s products on shelves.
The snacks are claimed to be non-genetically modified organisms, gluten-free, dairy-free, and corn- and soy-free, including brown rice flour sourced from regenerative farming.
As a certified B Corporation, Quinn is said to be the first filled pretzel brand to embrace regenerative agriculture.
The updated packaging highlights ingredients more prominently and reflects a refined brand tone.
Quinn founder and chief visionary officer Kristy Lewis was quoted by Snack and Bakery as saying: “Quinn hits different - and the packaging had to match the energy. The packaging got a vibe check: fun, intentional, and straight-up honest about who we are.”
The new packaging will be available online and in stores across the US starting this month.
Quinn marketing vice-president Beth Hunsicker Parker was quoted by the news agency as saying: “This refresh is more than a new look - it’s our mission front and centre.
“We know our fans care deeply about what’s in their food and how it’s made. So, we refreshed our design to bring it all to the surface - purposeful ingredients, real-food nourishment, and the bold, craveable flavour that keeps people coming back.”
