South Korean packaging machinery maker wooshinfaandt is moving forward with plans to expand internationally, launching operations in Dubai as part of its broader global strategy.

Established in the 1990s, the company manufactures automation equipment for packaging, including machines for tea bags, coffee drip bags, and stick products.

wooshinfaandt’s portfolio relies on proprietary technology and is supported by several patents. Its products are distributed both domestically and in several foreign markets.

As part of its international growth plan through 2026, the business is targeting the US, Japan, and Dubai.

According to a company statement, Dubai has been identified as a central hub due to its importance for distribution and logistics in the Middle East.

In the city, wooshinfaandt will focus on presenting compact drip bag automatic packaging machines, small three-side sealing machines, compact stick packaging machines, and the UFO coffee filter packaging machine.

The machines being introduced were developed over the past two years to address issues associated with larger equipment.

Additionally, wooshinfaandt intends to participate in international trade shows such as the World of Coffee exhibition in San Diego, Coffee Expo and Seoul Cafe Show in South Korea, and SCAJ in Tokyo.

The company plans to feature its established products alongside newer models at these events.

To further support global expansion efforts, it looks to increase online sales via Alibaba and strengthen social media activity. There are also plans to seek additional patents related to its technology.

A wooshinfaandt representative said: "Dubai is a strategic gateway for expansion into the Middle East and global markets. By addressing local demand with compact, electric-based packaging machines, we aim to strengthen our presence and grow into a leading global provider of packaging automation solutions."