consumer behaviour

Survey finds majority of consumers don’t prioritise sustainable packaging

PA Consulting (PA), a global innovation and transformation consultancy, recently conducted a survey of 4,000 consumers in the UK and…

Convenience or privacy: the status of QR codes on packaging

Quick response (QR) codes were once only used in vehicle manufacturing for tracking parts inventories and supply coordination. Almost a…

The power of packaging colours: influencing kids’ buying behaviour

When it comes to the world of marketing and packaging, one undeniable truth stands out: colours matter. We've all experienced…