consumer
NextGen Consortium proposes paper cup recycling plan in US
The NextGen Consortium, an industry collaboration managed by Closed Loop Partners, with partner brands including Starbucks, McDonald's, The Coca-Cola Company,…
Xampla launches new consumer brand for plant-based materials
Cambridge-based materials science company Xampla has launched its first consumer brand Morro to promote sustainable packaging. The ‘Morro marque’ on…
Reynolds recycling packaging lawsuit reaches settlement
A class action lawsuit has seen defendant Reynolds Consumer Products come under fire for messaging on its recycling bags. Plaintiffs…
Packaging’s impact on consumer satisfaction and brand behaviour
The packaging of consumer products plays a crucial role in the overall consumption experience. However, most research in marketing and…
The role of smart packaging in the fight against counterfeiting
As the packaging industry dives headfirst into digitalisation, which brings undeniable benefits, a key challenge stemming from this is the…