design

Beyond the cart: the surging significance of e-commerce packaging 

The e-commerce market has demonstrated strong growth in recent years, and to say its increasing prevalence is shaping packaging innovation…

Realising marketing objectives through packaging design

Once viewed only as a disposable exterior with the sole purpose of encasing items, many industries are now recognising the…

Signal: Laphroaig’s repackaging reflects Beam Suntory’s sustainability focus

The rollout of new packaging for Scotch whisky brand Laphroaig by its parent company Beam Suntory is reflective of a…

Minimalism takes hold in packaging

In recent years, the packaging industry has undergone a profound transformation with the rising popularity of minimalism in packaging solutions.…