marketing

Beyond the cart: the surging significance of e-commerce packaging 

The e-commerce market has demonstrated strong growth in recent years, and to say its increasing prevalence is shaping packaging innovation…

Packaging’s crucial role in consumer decision-making

In the fast-paced world of consumer goods, packaging is not merely a protective layer but a vital and dynamic component…

Realising marketing objectives through packaging design

Once viewed only as a disposable exterior with the sole purpose of encasing items, many industries are now recognising the…

The power of packaging colours: influencing kids’ buying behaviour

When it comes to the world of marketing and packaging, one undeniable truth stands out: colours matter. We've all experienced…