Packaging provider Amcor’s AmFiber Performance Paper has been verified as recyclable within Brazil’s mixed-paper recycling stream.
This development aligns with Brazil’s existing paper recycling rate of 66.9%, as reported by Indústria Brasileira de Árvores.
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The company’s innovation could potentially enhance packaging recyclability by incorporating more AmFiber Performance Paper into the market.
In pursuit of this goal, Amcor collaborated with independent consultant MAPA and local recyclers to assess the impact of AmFiber Performance Paper on the domestic recycling process.
The study provided a detailed analysis of the Brazilian paper recycling market, pinpointing limitations and volumes for various paper types. It also included rigorous laboratory and machine tests at recycling facilities, offering a thorough perspective on the packaging’s performance in actual recycling systems.
The results demonstrated that AmFiber Performance Paper meets critical recyclability criteria and integrates seamlessly with the country’s mixed-paper stream.
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By GlobalDataMAPA Consultoria e Análises socioambientais project director Marcus Fattor said: “We were pleased to support Amcor in this important project.
“Given the challenges of packaging recycling in Brazil, verifying that this solution works in practice is a significant achievement.”
The tests encompassed hands-on assessments of the material’s behaviour throughout the sorting, pulping, and processing phases, confirming its compatibility with existing recycling operations.
By minimising the environmental footprint of packaging and safeguarding the future, Amcor says it continues its efforts in responsible packaging development.
Amcor Flexibles Brazil vice-president and general manager Marcelo Queiroz said: “Packaging plays an integral role in our lives, primarily aimed at showcasing and protecting products effectively. While this task may seem straightforward, it demands extensive science, engineering, and commitment.
“We now know that our product is recyclable within Brazil’s system, so it’s now about collaboration. We’re offering our customers an alternative packaging that had already been evaluated in terms of recyclability.”
Last month, Amcor collaborated with Metsä Group to innovate moulded fibre-based food packaging solutions.
