Online shopping’s surge has brought convenience, but the result is often mass packaging waste.
From oversized boxes to single-use plastics, unsustainable e-commerce packaging damages the environment, confuses consumers and contributes to growing waste problems.
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This article explains what makes e-commerce packaging unsustainable, why it matters, and how smarter choices can make it better.
Systemic overpackaging and unnecessary waste
Larger-than-needed shipping boxes, extra cushioning and multiple packaging layers are typical in online orders. Known as overpackaging, this occurs when methods or materials exceed what is necessary for safe delivery and sale.
These oversized or multi-layer packages lead to extra waste and cost—both for businesses and the environment.
This waste isn’t just bulky—it impacts pollution and landfill levels. Packaging waste, especially single-use plastic, is a major part of global waste streams and significantly contributes to litter, water pollution, and air pollution.
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By GlobalDataReliance on non-recyclable materials and single-use plastics
Most unsustainable packaging uses materials that aren’t easy to recycle: expanded polystyrene, air pillows, laminated plastics, and plastic-coated liners. Such materials often end up in landfills or as litter.
Consumers are waking up to this and rejecting shopping from companies that ignore packaging sustainability. A recent survey showed that 42 per cent of European shoppers and 37 per cent in North America have avoided purchases because of excessive or non-eco packaging.
That’s a strong signal that eco-friendly packaging is no longer optional—it influences buying decisions.
Challenges and the path towards sustainable packaging solutions
Shifting from unsustainable to sustainable packaging isn’t always smooth. Recycled or fibre-based packaging may cost more upfront and face functional limits (like protection during shipping).
But brands are adapting: using paper-based protection, mono-material designs, die-cut inserts to reduce fillers, and compostable materials all help reduce impact.
Growth in sustainable packaging is significant too. As of 2024, the global sustainable e-commerce packaging market reached around USD 35.6 billion and is projected to reach USD 81.6 billion by 2034.
Reusable packaging is another key area: its market is expected to grow from USD 9.4 billion in 2025 to USD 21.1 billion by 2034.
These shifts respond to rising consumer demand, tighter regulations, and technological innovations in packaging design and digital optimisation.
Ultimately, unsustainable e-commerce packaging practices—excessive materials, untidy single-use plastics, and bulky boxes—drive environmental harm and frustrate buyers.
As awareness grows, brands can no longer afford to ignore eco-friendly packaging. Moving to recyclable, compostable, or reusable shipping solutions, while cutting back on wasteful materials, not only protects the planet but strengthens customer trust.
