Specialized Packaging Group (SPG) has opened a new manufacturing site in Austin, aiming to better support customers in the southern and mid-south regions of the US.

The 75,000ft² facility in north-east Austin is intended to increase production capacity for custom-engineered packaging.

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It will specialise in the manufacture of corrugated and foam packaging, with an initial focus on supplying the automotive and technology sectors.

The site features updated manufacturing equipment, including a rotary die cutter and a dual-colour printing system.

It also marks SPG’s introduction of a cold-glue automated system for corrugated materials, aimed at offering more tailored packaging options based on specific customer requirements.

SPG has indicated that the facility will create employment opportunities in the Austin area and will work with local vendors and service providers as part of its operational strategy.

With headquarters in Charlotte, North Carolina, SPG operates throughout the US, Canada, and Mexico, supplying various sectors such as aerospace, electronics, medical, and automotive.

SPG’s chief commercial officer Joe Gumbis said: “The Austin facility represents a strategic milestone for SPG. This site allows us to better support some of our largest customers, respond faster to regional demand, and it reinforces our commitment to being in proximity to our customers.”

“Establishing this site has been a true team effort. From sourcing local partners to building our workforce, we’re proud to be contributing to the Austin community while delivering the level of quality and service our customers expect.”

This development follows the company’s opening of its facility in Guadalajara, Mexico, in January, with the expansion attributed to rising demand for crate systems used in transporting technology hardware such as servers for AI applications.