Amcor has revealed plans to develop a new airless dispensing system for the beauty and personal care sector.
The Magic One dispenser is designed to offer multiple output volumes, ranging from 0.3ml to 1ml, and comes in different sizes and formats.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This single-engine mechanism allows manufacturers to adjust the dispenser for various product needs while streamlining validation testing across product lines.
The unit has been developed in accordance with the EU’s Packaging and Packaging Waste Regulation (PPWR).
It is made entirely of polyolefin to facilitate recycling where facilities allow, and its restitution rate of 96% meets PPWR criteria for recyclability.
The new model is also lighter than previous Amcor dispensers and can include recycled content from Amcor’s CleanStream process.
For end users, the dispenser aims to preserve the contents’ quality and allow for accurate dosage from any orientation.
Its lightweight construction, lockable pump, and a range of design options are intended for portability and brand adaptation.
The company said that consumer testing cited positive feedback on usability and appearance.
Production of the Magic One will take place at Amcor’s site in Lohne, Germany, with initial deliveries scheduled for early 2027.
Amcor global rigids packaging solutions’ product line director Lara Alemany said: “Airless packaging is a major growth sector within the beauty and personal care market, thanks to its excellent product protection and preservation capabilities and controlled product dispensing.
“Our new Magic One dispenser addresses the needs of both manufacturers and consumers with a solution that combines beautiful aesthetics, a positive consumer experience and flexibility, and has been designed for PPWR compliance.”
Earlier this month, Amcor opened a new production line at its Lugo di Vicenza facility in Italy to produce recyclable high-barrier films for packaging applications.
