US-based premium-imported bottled water brand FIJI Water has unveiled its new FIJI Water Sports Cap bottle to provide active, on-the-move hydration.
Featuring a slim and sleek design, the FIJI bottle is fitted with a convenient and new flip-top cap.
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The bottle will be available at the company’s home delivery website, and is expected to be rolled out in the retail stores to be distributed across the country by summer this year.
FIJI Water Marketing vice-president Clarence Chia said: “Whether people are running, cycling or lifting, they need to hydrate, and the FIJI Water Sports Cap bottle is the perfect companion.
“The winning combination of our new bottle launch and our strategic fitness partnerships will help boost FIJI Water to be the premium bottled water of choice for fitness aficionados coast-to-coast.”
The new FIJI Water Sports Cap bottle has been designed based on the company’s 700ml bottle, which sold more than two million cases last year and increased year-over-year shipments among retail, on-premise and home delivery by more than 50%.
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By GlobalDataHowever, the newly launched bottle, featuring the latest flip-top cap, adds a complete new target of fitness enthusiasts.
FIJI Water is naturally bottled at the source in Viti Levu (Fiji islands) at an ancient artesian aquifer deep within the earth, where it is protected from external impurities.
The soft, smooth taste of the water comes from the tropical rain as it slowly filters through volcanic rock while gathering the electrolytes and minerals.
FIJI Water contains more naturally occurring electrolytes than is found in the water available with other brands.
