US-based materials company Origin Materials has partnered with cosmetics brand Revlon to develop advanced carbon-negative materials for cosmetics packaging.
The companies will make use of Origin’s patented technology platform to expedite the development and commercialisation of new sustainable materials for the packaging.
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Revlon has also signed a memorandum of understanding (MoU) to reserve commercial volumes of Origin PET, Origin’s patented brand of polyethylene terephthalate (PET).
The brand will use the developed materials to strengthen its sustainability efforts, including its goal to drive responsible and ethical sourcing practices to tackle the challenges of a complex global supply chain.
Revlon chief scientific officer Keyla Lazardi said: “Revlon’s initiative with Origin Materials will allow consumers at all price points to access sustainable, plant-based packaging.
“As a company that is focused on driving sustainability in the beauty industry, Revlon is thrilled to advance the use of Origin’s carbon-negative bio-PET in the mass beauty space.”
Based in West Sacramento, California, Origin Materials has developed a platform for converting carbon found in non-food biomass into useful materials.
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By GlobalDataRevlon owns a diversified portfolio of brands in the colour cosmetics and haircare sectors, including Revlon, Revlon Professional, Elizabeth Arden, Almay, Mitchum, CND and American Crew.
The company operates in around 150 countries worldwide.
Origin Materials co-CEO Rich Riley said: “We are excited to partner in this initiative with Revlon, an iconic global brand with a deep commitment to the highest standards for performance.
“Together we will work to develop and bring to market carbon negative materials for next-generation packaging to advance our goal of reducing the climate impact of the cosmetics industry.”
In April this year, Origin Materials entered a strategic partnership with LVMH Beauty, a division of LVMH Moët Hennessy Louis Vuitton, to develop sustainable, low-carbon footprint packaging solutions.
