The partners signed a multi-year capacity reservation agreement, through which LVMH Beauty will purchase sustainable, carbon-negative polyethylene terephthalate (PET) from Origin Materials for perfumes and cosmetics products.
Origin Materials’ PET is made from sustainable wood residues, which capture carbon and offers similar functionality to petroleum-based PET, but with a reduced carbon footprint.
In addition, it can be recycled in the same way as fossil-based PET within the existing infrastructure.
LVMH Beauty executive president and managing director Claude Martinez said: “At LVMH, with our Life 360 programme, we made the decision that our packaging will contain zero plastic from virgin fossil resources in [the] near future.
“Origin’s bioplastic technologies are playing a crucial role in helping LVMH achieve our sustainability targets, without any compromise on quality. LVMH Beauty is happy to collaborate with Origin, supporting innovative technologies.”
Origin will continue to develop sustainable packaging solutions for LVMH Beauty brands, including Parfums Christian Dior, Parfums Givenchy, Guerlain, and others.
The company’s technology will help LVMH Beauty Maisons reduce its carbon emissions without compromising on aesthetics or the performance of its products.
Origin Materials Co-CEO Rich Riley said: “Our mission of enabling the world’s transition to sustainable materials as fast as possible is completely aligned with LVMH’s ambitious environmental initiatives. We look forward to helping LVMH reduce its carbon footprint and achieve its sustainability goals while continuing to deliver superior product experiences to its customers.”