Belgium brewing company Anheuser-Busch InBev (AB InBev) has launched its rum-flavoured beer Cubanisto in a new sleek can.
The new 330ml can is claimed to be lighter, more durable and can chill faster than the bottled products.
Go deeper with GlobalData
AB InBev has chosen aluminum cans as they block out all light and oxygen, which allows beer to retain its taste and freshness for a longer duration.
The new packaging format is anticipated to provide Cubanisto and on-trade retailers the opportunity to increase Cubanisto distribution, by enabling easier stocking and more fridge space.
Commenting on the new packaging, AB InBev Trade Marketing head Sunny Bhurji said: "Cubanisto’s new packaging format allows us to enter a new remit of events and night time occasions.
"The can’s attractive and disruptive design will help give Cubanisto a competitive edge on-shelf. The format will enable easy stocking for on-trade retailers, whilst providing a product that also chills faster."
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataThe new format will be available to order from mid-May from selected wholesalers.
Launched in March last year, Cubanisto is a rum flavoured premium beer and offers a fresh taste of citrus, orange zest and lime, accentuated by the aroma of caramelised cane sugar and treacle.
This beer was initially available in on-trade and off-trade channels in 330ml bottles.
AB InBev UK senior brand manager Emily Kraftman previously said: "Cubanisto is a brand waiting to be discovered by tech-savvy trend setters, and enjoyed when socialising and celebrating with friends. AB InBev has a track record of launching successful innovations, with Stella Artois Cidre in the UK being a great example."
Image: The new can also unlocks a variety of new social opportunities that reach Cubanisto’s target market. Photo: courtesy of Anheuser-Busch InBev.
