Packaging production and supply chain solutions provider Esko has acquired digital asset management (DAM) software solutions provider MediaBeacon for an undisclosed amount.
The acquisition is in line with the company’s strategy to digitise and integrate the entire packaging production workflow from design to finished packs and displays in the store.
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With this investment, Esko will now transform from a prepress solution provider to an end-to-end supplier in the packaging industry.
Esko president Udo Panenka said: "Increasing pressure on error-free and timely production of brand expressions across a diverse media range like packaging, in-store displays and online and printed advertising, turns an integrated DAM solution into a cornerstone for both print service providers and brand owners.
"Adding MediaBeacon tools and expertise expands the Esko Software Suite and brings to market a production workflow solution that keeps pace with the challenges of organisations around the globe."
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MediaBeacon supplies a suite of DAM tools mainly to the US market through direct distribution and strategic OEM partnerships in retail and consumer packaged goods to media, print and the public sector.
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By GlobalDataMediaBeacon founder and current CEO Jason Bright will assume the role of chief technology officer and Brett Robertson will assume responsibilities over daily operations as the general manager of MediaBeacon, in order to facilitate a smooth integration process.
