Packaging’s impact on consumer satisfaction and brand behaviour
The packaging of consumer products plays a crucial role in the overall consumption experience. However, most research in marketing and…
All articles by Oumar Fofana
Oumar Fofana
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Amazon unveils its vision for sustainable packaging
E-commerce giant Amazon has released its highly-anticipated 2022 Sustainability Report, unveiling groundbreaking initiatives and novel approaches to transform the packaging…
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Decoding the European Union’s packaging worries
In a groundbreaking report released by the European Parliament, policymakers are urging a transformative shift in the packaging industry to…