Biggest influencers in packaging in Q4 2020: The top individuals to follow
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Biggest influencers in packaging in Q4 2020: The top individuals and companies to follow

05 Mar 2021 (Last Updated March 11th, 2021 10:53)

GlobalData research has found the top influencers in packaging based on their performance and engagement online.

Biggest influencers in packaging in Q4 2020: The top individuals and companies to follow
Credit: Dr. Victor Wong, Shutterstock.com.

Using research from GlobalData’s Influencer platform, Packaging Gateway has named ten of the most influential people and companies in packaging on Twitter during Q4 2020.

Biggest influencers in packaging: The top ten in Q4 2020

1. Labels Labeling (@LabelsNLabeling)

Labels & Labeling is an international publication for the label and package printing sector, offering information on the trends and technologies. It covers a range of decoration techniques, ranging from self-adhesive labels, in mould labelling (IML) and shrink sleeves to flexible packaging.

The publication has subscribers from approximately 20 countries, and with a growing readership in almost 114 countries.

Twitter followers: 13,406

GlobalData influencer score: 100

2. Future of Packaging (@packfutur)

Future of Packaging was created by Leading Futurists, a consultancy, in partnership with the packaging consultancy Packaging Technology Integrated Solutions (PTIS). The event organises briefings, workshops, keynote speeches, and foresight tools, among others to help organisations in the packaging and related sectors to explore opportunities that drive innovation and growth.

One of the signature offerings of the event is the triennial Future of Packaging multi-sponsor programme.

Twitter followers: 23,463

GlobalData influencer score: 82

3. Packaging Innovations (@EasyfairsPACK)

Packaging Innovations offers events services for the packaging community in the UK. It offers brands, buyers, and retailers with the latest information on trends, challenges, innovations, and solutions related to the packaging industry.

The event organises packaging exhibitions where thousands of buyers and suppliers interact through seminars and interactive features.

Twitter followers: 17,827

GlobalData influencer score: 75

4. A and M Tape and Packaging (@AMTAPE)

A&M Tape and Packaging is a packaging and shipping products company, which distributes products such as tapes, packaging equipment, and cardboard boxes to industry customers. A&M also customises packaging and shipping solutions for companies, and manufactures its own in-house cardboard boxes to suit customers’ needs at its distribution centre in Florida, US.

All of the companies’ products, orders, and information related to packaging solutions, news, and updates are shared by the company on its website, mrboxonline.com.

Twitter followers: 9,003

GlobalData influencer score: 69

5. Domino Printing (@DominoPrint_UK)

Domino Printing offers coding, marking, and printing technologies, and fulfils the sustainable packaging needs of its customers with solutions that help in cutting waste, while at the same time informing, attracting, and protecting them. It addresses the needs of different industries such as cosmetics, pharma, food, and beverage.

Domino’s digital printing solutions division caters to the commercial printing sector, offering digital inkjet printers and control systems, which provide solutions for varied labelling and data printing applications.

Twitter followers: 7,627

GlobalData influencer score: 68

6. Xeikon (@Xeikon)

Xeikon is a digital printing technology company and a division of the Flint Group, which caters to the printing, packaging and labelling industries worldwide. The company offers web-fed digital colour presses for packaging and label applications, commercial printing, and document printing services to its customers.

Xeikon also designs platemakers for newspaper offset-printing and BasysPrint computer-to-plate (CtP) solutions for the commercial printing market.

Twitter followers: 8,364

GlobalData influencer score: 67

7. Mark Spaulding (@CnvCurmudgeon)

Mark Spaulding is an associate publisher and chief editor at Converting Quarterly, a web-processing and converting technical resource available in print and online. He has more than 35 years of experience in print editorial creation and acquisition, social media interaction, and online-content generation.

Spaulding is also the editor of The Converting Curmudgeon Blog, where he offers constant updates and news related to package-printing, coating and laminating, and converting businesses.

Twitter followers: 1,945

GlobalData influencer score: 65

8. Paper and Packaging (@HowLifeUnfolds)

The Paper and Packaging Board is a marketing and advertising company, which advocates the use of paper products, paper-based packaging, and cardboard boxes, to promote sustainable industry practices that support the environment.

As many as 46 manufacturers as well as importers in the US contribute towards the national marketing campaign for sustainable paper and packaging.

Twitter followers: 18,745

GlobalData influencer score: 62

9. WestRock (@WestRock)

WestRock is a consumer and corrugated packaging solutions provider, offering beverage packs, pizza boxes, trigger sprayers, fragrance pumps, and paperboard for numerous shipping and packaging containers. The company combines various innovations across its 275 operating sites located in North and South America, Europe and the Asia-Pacific.

WestRock has numerous research labs, design centres, and sales offices across the globe, and has made major developments in retail, papermaking, and packaging design.

Twitter followers: 6,438

GlobalData influencer score: 61

10. Weber Packaging (@WeberPackaging)

Weber Packaging is a printing firm that offers coding and labelling solutions to several industries. The company offers the latest in systems, media, and software that enable direct sales, technical assistance, and equipment service.

Weber Packaging also manufactures labels that match a specific application, and designs and assembles a wide variety of standard and customised label applicators and label printer-applicators.

Twitter followers: 5,348

GlobalData influencer score: 61

Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.