View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. Comment
April 2, 2019updated 22 Nov 2021 5:47am

Hermes plastic-free packaging will elevate quality credentials of cosmetics range

Having already enjoyed success in the fragrance category, luxury fashion manufacturer Hèrmes has announced plans to delve into the world of beauty. Specifically, it aims to launch skincare and cosmetics products by 2020, and not to be overlooked is the decision that these will feature plastic-free packaging.

By GlobalData Consumer

Packaging of high-end products must appeal to consumers in times of economic slowdown.

Having already enjoyed success in the fragrance category, luxury fashion manufacturer Hèrmes has announced plans to delve into the world of beauty. Specifically, it aims to launch skincare and cosmetics products by 2020, and not to be overlooked is the decision that these will feature plastic-free packaging.

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

In fact, this decision holds the potential to elevate the perceived quality credentials of its beauty and skincare products more so than luxurious packaging.  According to GlobalData’s 2018 Q3 primary consumer research, almost a third (32%) of global consumers believe that “high quality” means environmentally friendly or sustainable compared with just 21% who believe that this means “luxury packaging”.

This move will help differentiate the brand from other prestige beauty players such as Chanel, Dior, and Marc Jacobs, and will appeal to the discerning consumer seeking sustainable yet luxurious beauty solutions.

“What does “high quality” mean to you in the following types of products?” Top 10 out of 14 factors asked, 2018

Related Companies
Fluid-Bag

Container Systems for Handling and Transporting Bulk Liquids

Visit Profile
Dantex

Letterpress and Flexo Plates, Water-Wash Photopolymer Plates and Processing Equipment

Visit Profile
Newtec

Machines for High-Speed Weighing, Sorting, Grading and Packaging of Foods

Visit Profile

Free Whitepaper
img

Making the Packaging System Fit the Circular Economy

For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Friday. The packaging industry's most comprehensive news and information delivered every month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Packaging Gateway