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April 2, 2019updated 22 Nov 2021 5:47am

Hermes plastic-free packaging will elevate quality credentials of cosmetics range

Having already enjoyed success in the fragrance category, luxury fashion manufacturer Hèrmes has announced plans to delve into the world of beauty. Specifically, it aims to launch skincare and cosmetics products by 2020, and not to be overlooked is the decision that these will feature plastic-free packaging.

By GlobalData Consumer

Having already enjoyed success in the fragrance category, luxury fashion manufacturer Hèrmes has announced plans to delve into the world of beauty. Specifically, it aims to launch skincare and cosmetics products by 2020, and not to be overlooked is the decision that these will feature plastic-free packaging.

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In fact, this decision holds the potential to elevate the perceived quality credentials of its beauty and skincare products more so than luxurious packaging.  According to GlobalData’s 2018 Q3 primary consumer research, almost a third (32%) of global consumers believe that “high quality” means environmentally friendly or sustainable compared with just 21% who believe that this means “luxury packaging”.

This move will help differentiate the brand from other prestige beauty players such as Chanel, Dior, and Marc Jacobs, and will appeal to the discerning consumer seeking sustainable yet luxurious beauty solutions.

“What does “high quality” mean to you in the following types of products?” Top 10 out of 14 factors asked, 2018

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For the packaging industry to achieve a sustainable future, it needs to dramatically increase circularity and the reuse of materials. While shifting from a linear economy to a circular model will take time, there are already actions that brands, manufacturers, and converters can already take to help make a difference. This document by Siegwerk – a global leader in inks and coatings for packaging – delves into solving the plastic paradox, looks at the relevance of bioplastics, and sets out ways to not only achieve circularity in packaging but also make it economically viable. Furthermore, the document goes into detail on how printing inks and coatings are vital for enabling circularity in packaging. Ultimately, the packaging system needs to be reconfigured for a circular future. And consumers are expecting the packaging industry to play its part in progress. To take the first step towards circularity, download this document.
by Siegwerk
Enter your details here to receive your free Whitepaper.

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