Hai Tian Increases Sales After Converting to New BERICAP Closure

Hai Tian (Group HADAY) is the largest soy sauce manufacturer in China, with a filling capacity of more than half a million tons per year. In 2005, Hai Tian set up a new plant in Gao Ming Industrial Estate in Guangdong Province, with a plan to eventually have a capacity of 2 million tons. Once this plant is completed, it will become the largest soy sauce and condiment company in China and in the world.

New closure project

Hai Tian contacted BERICAP China to develop a new closure for their premier brand ‘Yi Ping Xiang’, which is packed in 500ml glass bottles with 36mm necks. BERICAP designed the CTC H IP 36/22, which is a two-piece cap, offering double tamper evidence with tear-off band (two ways to open for right-hand and left-hand consumers) and a tear-off membrane, an active hinge, a marguerite flow control and a state-of-the-art anti-sabotage feature. To guarantee against potential leakage issues due to hot filling in glass bottles, the new Bericap 36mm CTC H IP was featured with a special liner.

Since May 2011 BERICAP China has delivered the new CTC H IP 36/22 closure to Hai Tian. Hai Tian is very satisfied with the new closure appearance and has received positive feedback from its consumers. The unique design of the cap makes Hai Tian’s products different from other competitors. Consequently, its sales have increased because of the new package.

Success for the customer and for BERICAP China

Currently Hai Tian has transferred its production from its old plant to its new Gao Ming plant and runs a new high-speed Krones line to fill this 500ml premier soy sauce product.

As the sole supplier of Hai Tian and in order to meet this customer’s demand, BERICAP China has now invested in a second production line to follow the high demand. This second production line is expected to start up in November 2011, ahead of customer demand in the next peak season which is the coming Chinese New Year.

BERICAP has further closure developments planned for 2012.

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