Smurfit Kappa Point-of-Sale Display Gives 2,000% Uplift in Sales

Smurfit Kappa has created a new display for Nobel Foods Happy Eggs range in record time and with outstanding sales results.

The new floor-standing point of sale (PoS) display was designed, manufactured and delivered within only 10 days, to meet deadlines for a four week product promotion within Somerfield.

The resulting installations saw sales of the eggs, which are produced to exacting welfare standards, rocket by 2,000% during the month of the campaign.

Made from EB Flute corrugated with a machine varnish finish and litho-laminated print, the high quality PoS was created to have exceptional store stand out. With a pop-up system and simple clip in shelves, it was also designed to be easy for store staff to assemble but sturdy enough to withstand a demanding month in store.

Richard Brockett, national account manager of Nobel Foods said, “Smurfit Kappa produced a quality display in an extremely tight timescale. Somerfield were delighted with it. It has given our product some real momentum and confirmed that we have another proven medium of selling eggs, especially in convenience stores where space is limited. I definitely want to use something like this again.”

Matthew Botting, sales manager at Smurfit Kappa Barnstaple said, “Though time was tight we rose to the challenge and created a great looking easy to erect and space efficient display. The result is a stand which looks fantastic in store, has a proven sales effect and whose ease of use is well liked by supermarket staff.”

Compliant to retailer requirements and unlike some competitor products, Nobel Foods Happy Egg PoS is made from a renewable paper source and is 100% biodegradable and recyclable within a single waste stream.

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