UK and Asia based speciality packaging supplier Parkside is announcing the launch of its new website, marking the final part of its fresh new branding programme.

Over the past 12 months, Parkside has upgraded its innovation team and product development strategy, its company branding and overall strategy, alongside launching a new product development suite and laboratory facilities. The final step in the company’s journey is a new website to offer a new proposition for brands and retailers.

The new responsive website has been designed and developed with a contemporary look and feel, offering easy navigation for customers, making it quick and easy for visitors to find the appropriate product or information. It also incorporates a new approach to demonstrating products by including a number of videos to demonstrate the company’s innovation portfolio.

Designed in conjunction with local firm, PHD Marketing & Strategy Ltd, the new contemporary site features a clean market sector approach for easy business identification, with icons representing each area of the company’s expertise: flexo printing, specialist lamination, laser scribing, compostable solutions, security technology and smart packaging.

Managing director of Parkside Nick Smith said: "We wanted to create a new website which illustrates how the company is diversifying following the pressures we’ve faced in our traditional tobacco packaging market.

"We have some fantastic new products in development, lots of new customer opportunities coming in and we’re investing to back up all these changes with new facilities, skills and processes that take the company forward.

"There are big changes at Parkside and this fantastic new website gives us the opportunity to show the industry what we’re achieving across the business."