Since its launch on 21 January 2025, PackUK has overseen the first ten months of the UK’s packaging EPR, guiding producers on registration, reporting and fees.
The state’s 15.7% overall waste diversion rate in 2024 was half the US average.
The updated packs are intended to alter how shoppers interact with the product in-store and at home.
The approval came after testing confirmed that the inks are compatible with existing PE and PP recycling streams.
The retailer has installed two new packing machines and overhauled its box design.
Modular packaging gives global brands a practical way to handle conflicting recycling labels, deposit schemes and local bans.
