Major sporting events are coming under increasing scrutiny as audiences become more aware of the environmental impact of food and drink packaging.
The packaging is aimed at helping the company meet recycled content rules being introduced in New Jersey and California, US.
The states said California is attempting to "impose its own policy preferences on the entire nation".
Krawczyk will spearhead the company’s business activities and work with the board and external advisers.
Map My Mole sought packaging that would organise the kit’s contents clearly while also keeping its lens protected in transit.
