The packaging industry continues to be a hotbed of innovation, with activity driven by automation, recyclability and increasing the shelf life of the product, and the growing importance of technologies, such as biodegradable packaging, Internet of Packaging, and active packaging. In the last three years alone, there have been over 310,000 patents filed and granted in the packaging industry, according to GlobalData’s report on Direct-to-consumer in Packaging: Cosmetic applicator type containers.
According to GlobalData’s Technology Foresights, which uses over 87,000 patents to analyse innovation intensity for the packaging industry, there are 80+ innovation areas that will shape the future.
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Cosmetic applicator type containers is a key innovation area in direct-to-consumer
Cosmetic packaging refers to the cosmetic containers and secondary packaging of cosmetic products and fragrances. Cosmetic products are used for the purpose of beautifying and enhancing looks without impacting the body’s functions and structure.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established packaging companies, and up-and-coming start-ups engaged in the development and application of cosmetic applicator type containers.
Key players in cosmetic applicator type containers – a disruptive innovation in the packaging industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to cosmetic applicator type containers
| Company | Total patents (2021 - 2023) | Premium intelligence on the world's largest companies |
| Estee Lauder | 77 | Unlock Company Profile |
| L'Oreal | 74 | Unlock Company Profile |
| Amorepacific Group | 57 | Unlock Company Profile |
| Yonwoo | 41 | Unlock Company Profile |
| AptarGroup | 29 | Unlock Company Profile |
| Chanel Parfums Beaute | 28 | Unlock Company Profile |
| PAI Partners | 20 | Unlock Company Profile |
| LG | 13 | Unlock Company Profile |
| LVMH Moet Hennessy Louis Vuitton | 11 | Unlock Company Profile |
| Shiseido | 8 | Unlock Company Profile |
| SoReal | 8 | Unlock Company Profile |
| Cosmecca Korea | 6 | Unlock Company Profile |
Source: GlobalData Patent Analytics
Estee Lauder is one of the leading patent filers in cosmetic applicator type containers. Estee Lauder announced that the bottles used for its beauty brand, Clinique, are made with innovative moulding technology developed by Roctool. The new technology enhances the finish of the surface, without the need for secondary decoration.
Some other key patent filers in the cosmetic applicator type container space include L'Oreal, Amorepacific Group, and Yonwoo.
In terms of application diversity, Estee Lauder leads the pack, followed by Chanel Parfums Beaute and Shiseido stood in the second and third positions, respectively. By means of geographic reach, Estee Lauder held the top position, followed by Shiseido and Chanel Parfums Beaute.
Cosmetic applicator type containers will potentially become an important aspect in the packaging industry. As the need to protect cosmetic products from all hazards during the transport and handling process stays, this packaging format will gain popularity.
To further understand the key themes and technologies disrupting the packaging industry, access GlobalData’s latest thematic research report on Top Themes in Packaging 2022.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
