The packaging industry continues to be a hotbed of innovation, with activity driven by safety & trust, digitisation, convenience, and growing importance of technologies, such as connected packaging, Bluetooth low energy and Internet of Packaging. In the last three years alone, there have been over 310,000 patents filed and granted in the packaging industry, according to GlobalData’s report on Innovation in Packaging: Resealable packaging.
However, not all innovations are equal and nor do they follow a constant upward trend. Instead, their evolution takes the form of an S-shaped curve that reflects their typical lifecycle from early emergence to accelerating adoption, before finally stabilising and reaching maturity.
Identifying where a particular innovation is on this journey, especially those that are in the emerging and accelerating stages, is essential for understanding their current level of adoption and the likely future trajectory and impact they will have.
80+ innovations will shape the packaging industry
According to GlobalData’s Technology Foresights, which plots the S-curve for the packaging industry using innovation intensity models built on over 87,000 patents, there are 80+ innovation areas that will shape the future of the industry.
Within the emerging innovation stage, oxygen-blocking laminate packaging, web dispensers for rotary baggage wrappers, and multilayer laminated packaging are disruptive technologies that are in the early stages of application and should be tracked closely. Water-soluble packaging films, cartridge-type beverage dispensers, and medical syringe packaging are some of the accelerating innovation areas, where adoption has been steadily increasing. Among maturing innovation areas are detachable drawer-and-shell type containers and barrier-coated containers, which are now well established in the industry.
Innovation S-curve for the packaging industry
Resealable packaging is a key innovation area in packaging
Reusable/resealable packaging allows consumers to multipurpose suitability as the product stored can be resealed again to maintain product freshness and prevent spillage.
GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 10+ companies, spanning technology vendors, established packaging companies, and up-and-coming start-ups engaged in the development and application of resealable packaging.
Key players in resealable packaging – a disruptive innovation in the packaging industry
‘Application diversity’ measures the number of different applications identified for each relevant patent and broadly splits companies into either ‘niche’ or ‘diversified’ innovators.
‘Geographic reach’ refers to the number of different countries each relevant patent is registered in and reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.
Patent volumes related to resealable packaging
|Company||Total patents (2010 - 2021)||Premium intelligence on the world's largest companies|
|Toppan||54||Unlock company profile|
|Mondelez International||51||Unlock company profile|
|Kraft Heinz||44||Unlock company profile|
|Wendel||37||Unlock company profile|
|Avery Dennison||36||Unlock company profile|
|Sonoco Products||35||Unlock company profile|
|Nestle||27||Unlock company profile|
|Graphic Packaging Holding||27||Unlock company profile|
|Mondi||14||Unlock company profile|
|Onex||12||Unlock company profile|
|Amcor||9||Unlock company profile|
|Selig Sealing Products||9||Unlock company profile|
|Tadbik||8||Unlock company profile|
|Frugalpac||8||Unlock company profile|
|Finlav||8||Unlock company profile|
|Post Holdings||7||Unlock company profile|
|Tyson Foods||5||Unlock company profile|
|Teich||5||Unlock company profile|
Source: GlobalData Patent Analytics
Toppan is one of the leading patent filers in resealable packaging. Some other key patent filers in resealable packaging include Mondelez International, The Kraft Heinz, Wendel, and Avery Dennison. Recently, Heinz, the maker of the popular ketchup, is partnering with Pulpex, a sustainable packaging solutions provider, to launch paper-based, renewable and recyclable bottle made from 100 percent sustainably sourced wood pulp.
Nestle leads the pack in terms of application diversity. Tadbik and Selig Sealing Products stood in the second and third positions, respectively. By means of geographic reach, Nestle held the top position, followed by Toppan and Onex.
In the coming years, resealable packaging will potentially become an important aspect in the packaging industry. With consumers looking for packaging that ensures a longer shelf life of products, this packaging format will gain popularity.
To further understand the key themes and technologies disrupting the packaging industry, access GlobalData’s latest thematic research report on Packaging.