1. Coca-Cola Mexico
Credit: Coca-Cola Mexico
To celebrate World Cup, Coca-Cola in Mexico has launched a collection eye catching packaging designs in the form of 24 miniature ‘Mini-Mundialistas’ souvenir bottles. The bottles were launched in conjunction with fellow FIFA sponsor McDonalds, celebrating nations involved in this summer’s tournament as well as Italy, which did not qualify this year. Out of 24 bottles, 21 represent different countries and feature the country’s flag and an emblem. For example, the England’s bottle features a shield emblem with lion and roses as well a star to highlighting the world championship won in 1966. The remaining three bottles are reserved for Coca-Cola design; trophy tour – to commemorate the tour of the FIFA World Cup Trophy; and McDonald’s bottle, which was designed to celebrate Coca-Cola’s partnership with the chain of restaurants sponsoring the tournament.
Coca-Cola have launched a variety of campaigns in other countries like Japan and Austria but the Mexico cans are by far the most eye-catching.
Jägermeister launched a series of six-limited edition bottles this month, each decorated with eye-catching flags from famous footballing nations: England, France, Brazil, Germany, Argentina and Spain. The company has said that a total of 35,000 70cl flag bottles will be available across the on-trade, including free-trade and managed outlets and 80,000 bottles will be available across the off-trade, including multiple grocers and convenience stores.
To tap into the estimated 44 million people watching the tournament in the UK, with up to 90% watching the games at home, Budweiser, the official beer of the FIFA 2018 has launched limited edition packaging. The brand has opted for a simpler design, which pairs the brand’s classic red hue with the iconic trophy to celebrate the event. According to Budweiser, the packaging has been created to ‘help to strengthen the association between Budweiser and FIFA World Cup in the eyes of the consumer’.
The eye-catching design is available in multiple packaging formats, including boxes and cans.
The brand has also introduced noise-activated Red Light Cups, which light up as cheering, clapping, and excitement get louder. The cups will be available at Asda Stores in the UK and on-pack competitions.
4. Schur Star bags – snacking tomatoes
In time for the World Cup, two large Swiss vegetable marketers have launched their snack tomatoes on the market with a packaging shaped like a T-shirt to match the globally popular event. The company hopes that fans all over the world will spend hours in front of the screen in the coming weeks following their teams and spoiling themselves with all sorts of snacks, including healthy options like tomatoes. Snack tomatoes among other cold snacks (including cold cuts, cured fishes, mixed salads, various pickled vegetables) are a popular option in Russia, and are intended for consumption following a shot of vodka or other alcoholic drinks.
5. Ožujsko beer
Ball has collaborated with Ožujsko, part of Zagrebačka Brewery, to offer customers a new can design for their flagship lager. Both companies have worked together to create a unique design to give customers the opportunity to toast the key sporting occasion in style.
The new design, which is a result of the partnership, uses the 500-centilitre can’s 360-degree canvas to depict key sporting moments and is now being sold in Croatia, Bosnia and Herzegovina.
Ožujsko, a sponsor of the National Football Federation and one of the best-selling lager brands on the Croatian market, is celebrating the 20th anniversary of its partnership.
6. Kit Kat Egypt
Credit: Bubblegum Advertising
After Egypt qualified to play in the World Cup 2018 in Russia after being absent for 28 years, KitKat Egypt decided to launch a new limited edition pack celebrating this unusual occasion.
Kit Kat has collaborated with bubblegum advertising, which has designed this cheerful and energetic packaging. The designs reflects the world cup spirit using some illustrated football elements, Russian icons and the Egyptian flag to commemorate this memorable event.
Credit: Kronenbourg 1644
Kronenbourg 1664 has launched a limited edition design across its can and outer packaging to celebrate the football season and its recent ‘Pour La Victoire’ campaign.
The packaging is available until July 2018, and the brand is inviting football fans to ‘take home a taste of supreme’ with the newly designed cans.
The vibrant design features brand ambassador Eric Cantona, and will be available across packs until July. The new packaging demonstrates the ‘traditional branding of Kronenbourg 1664’ while ‘creating further buzz’ around sporting events with strong shelf standout.