Inside Packaging is a new digital magazine for the packaging industry. Published bi-monthly, this innovative publication offers in-depth coverage of the packaging industry in an exciting interactive format with animation and video content.
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In the first issue we focus on innovations in packaging. We explore why QR codes represent a leap forward in online-enabled marketing and consumer engagement through smart phones, profile this year’s award-winning packaging innovations, and find out how the new ‘green’ bottles of soft-drink giants Coca-Cola and Pepsi compare in a head-to-head showdown on the eco-battlefield.
We also look at the technology and designs behind the ever more popular sleeve-labels and find out why a growing need to reduce carbon footprint is making flexible packaging such as soft pouches increasingly appealing to manufacturers and consumers
Articles featured in this issue:
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Clash of the Titans
The rivalry between soft drink giants Coca-Cola and PepsiCo has moved to the eco-battlefield with both companies launching 100% recyclable bottles made from plant-based raw materials. As the brands go head-to-head to capture the hearts of environmentally conscious customers, we take a look at the contenders.
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By GlobalDataThe Soft Revolution
Sales of soft drinks in pouches have gone from strength to strength. We investigate how a growing need for companies to become more environmentally friendly is making flexible packaging increasingly appealing to both manufacturers and consumers.
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The Heat is On
There is no holding back sleeve-labels that are decorating and protecting everything from soft drinks to luxury alcohol brands and perfumes. We explore the myriad processes and designs behind this rising technology.
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QR
2D barcodes allow consumers to access extra product information with a single scan using their smartphones. We explore the packaging possibilities offered by this technology.
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Gold Stars
The iF Packaging Design Awards honour innovation, aesthetics and sustainability in the packaging industry. We take a look at this year’s gold award winners in an interactive gallery.
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Next Issue: December 2011
Far from being only a means to protect and transport goods, packaging is also an essential tool for marketing and creating or maintaining brand identity. In the next issue we take a close look at packaging and label design.
We ask industry insiders to uncover the secrets behind some legendary packaging campaigns and speak to leading New York agency Smart Design about their design approach rejecting the old-fashioned notion of targeting an ‘average consumer’. We also profile the designs honoured at this year’s Pentawards in an interactive winners gallery.
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