Packaging as competitive advantage
Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets.…
29 Dec 2025
Where packaging drives value
Packaging is no longer just a protective layer around a product; it has become a strategic driver of business value. Across industries, packaging decisions influence revenue, brand perception, supply chain…
24 Dec 2025
Packaging at the point of decision
A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging often speaks louder than advertising, price promotions or brand heritage.…
23 Dec 2025
The new economics of packaging
Packaging used to sit quietly in the background of business strategy. It was a cost to be managed, a technical requirement to be met, and rarely a topic for boardroom…
22 Dec 2025
The new role of retail packaging
Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping…
19 Dec 2025
Packaging standards tighten EU wide from 2026
The European Union is set to introduce stricter packaging regulations from 2026, aiming to reduce waste, boost recycling, and harmonise standards across member states. These rules will affect all packaging…
18 Dec 2025
The importance of clean compressed air in packaging machinery
In the packaging industry, compressed air has become indispensable for modern production lines. It’s often colloquially referred to as the “fourth utility” alongside electricity, gas and water, and with good…