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05 Jan 2026

Major packaging stories of 2025 with big impact on 2026

Packaging trends in 2026 are being defined by decisions and pressures that intensified throughout 2025, as sustainability targets, regulatory reform and cost control moved from ambition to operational reality. Across…

30 Dec 2025

Packaging as competitive advantage

Packaging has evolved from a functional necessity into a strategic differentiator that can set brands apart in increasingly competitive markets. Today, it not only protects products but also communicates brand…

29 Dec 2025

Where packaging drives value

Packaging is no longer just a protective layer around a product; it has become a strategic driver of business value. Across industries, packaging decisions influence revenue, brand perception, supply chain…

24 Dec 2025

Packaging at the point of decision

A shopper pauses, scans a shelf or scrolls a screen, and makes a choice in seconds. In that moment, packaging often speaks louder than advertising, price promotions or brand heritage.…

23 Dec 2025

The new economics of packaging

Packaging used to sit quietly in the background of business strategy. It was a cost to be managed, a technical requirement to be met, and rarely a topic for boardroom…

22 Dec 2025

The new role of retail packaging

Retail packaging no longer plays a background role in the buying process. It has become one of the most visible and influential touchpoints between a brand and its customers, shaping…

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