Belgium brewing company Anheuser-Busch InBev (AB InBev) has launched its rum-flavoured beer Cubanisto in a new sleek can.
The new 330ml can is claimed to be lighter, more durable and can chill faster than the bottled products.
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AB InBev has chosen aluminum cans as they block out all light and oxygen, which allows beer to retain its taste and freshness for a longer duration.
The new packaging format is anticipated to provide Cubanisto and on-trade retailers the opportunity to increase Cubanisto distribution, by enabling easier stocking and more fridge space.
Commenting on the new packaging, AB InBev Trade Marketing head Sunny Bhurji said: "Cubanisto’s new packaging format allows us to enter a new remit of events and night time occasions.
"The can’s attractive and disruptive design will help give Cubanisto a competitive edge on-shelf. The format will enable easy stocking for on-trade retailers, whilst providing a product that also chills faster."
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By GlobalDataThe new format will be available to order from mid-May from selected wholesalers.
Launched in March last year, Cubanisto is a rum flavoured premium beer and offers a fresh taste of citrus, orange zest and lime, accentuated by the aroma of caramelised cane sugar and treacle.
This beer was initially available in on-trade and off-trade channels in 330ml bottles.
AB InBev UK senior brand manager Emily Kraftman previously said: "Cubanisto is a brand waiting to be discovered by tech-savvy trend setters, and enjoyed when socialising and celebrating with friends. AB InBev has a track record of launching successful innovations, with Stella Artois Cidre in the UK being a great example."
Image: The new can also unlocks a variety of new social opportunities that reach Cubanisto’s target market. Photo: courtesy of Anheuser-Busch InBev.
